New York Toy Fair 2025: Southard Communications Showroom Highlights 10+ Toy Brands

By Robert Swanson 4 hours ago

We stopped by the Southard Communications Showroom at New York Toy Fair 2025, and this year’s lineup was packed with creativity and innovation! Featuring 10+ brands across STEAM, arts & crafts, collectibles, games, plush, and more, there was something for everyone. We got a first look at exciting products from Thames & Kosmos, OOLY, Theodora STEAM Girls, Hootenanny Games, Purryfuls, FanRoll, Deddy Bears, and more—including brand-new products for Iyanu, the hit show and comic book series!

Check out the photos below for a closer look at all the big reveals from Southard at Toy Fair 2025.

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Tags: arts and crafts toys, board games, CATAN dice, collectible toys, comforting plush, creative toys, Deddy Bears, diverse dolls, Dungeons & Dragons dice, educational toys, FanRoll, female-owned toy brands, Gen Z plush, hands-on science kits, Hootenanny Games, Iyanu, Iyanu collectibles, Iyanu comic, Iyanu comic merchandise, Iyanu merchandise, Iyanu new products 2025, Iyanu products, Iyanu show, Iyanu Southard booth, Iyanu Toy Fair, Iyanu Toy Fair 2025, Iyanu toys, Iyanu TV series toys, kidult plush, Microsoft executive dolls, new toy brands 2025, New York Toy Fair 2025, NYTF 2025, OOLY, OOLY PEANUTS, PEANUTS collaboration, plush toys, Purryfuls, role play toys, RPG dice, Southard brands, Southard Communications, Southard Communications showroom, Southard Communications Toy Fair, Southard showroom photos, Southard Toy Fair 2025, Southard Toy Fair highlights, Southard Toy Fair photos, Southard Toy Fair reveals, Southard Toy Fair video, STEAM toys, STEM dolls, T.O.T.Y.-nominated toys, Thames & Kosmos, Theodora STEAM Girls, Toy Fair 2025, Toy Fair coverage, Toy Fair exclusives, Toy Fair first look, Toy Fair new products, Toy Fair photos, Toy Fair reveals, Toy Fair showroom, viral collectibles, viral plush

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