Diamond Announces Top Products for July 2019
A new era began for the X-Men and the Marvel Universe in Jonathan Hickman and Pepe Larraz’s House of X #1 from Marvel Comics, the best-selling comic book of July 2019 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
Marvel Comics was July’s top publisher with a 41.38% dollar share and a 45.49% unit share. DC placed second for the month with a 26.79% dollar share and a 27.63% unit share. Image Comics was third with an 8.43% share in dollars and a 8.64% share in units. IDW was fourth for the month, followed by Dark Horse Comics, Dynamite Entertainment, and BOOM! Studios.
In total, Marvel Comics had five titles in July’s top ten best-selling comics. In addition to House of X #1, Hickman and R.B. Silva’s Powers of X #1 ranked #2; Nick Spencer, Zeb Wells, Ryna Ottley, Humberto Ramos, and Dan Hipp’s Amazing Spider-Man #25 ranked #3; Jed MacKay, Clay McLeod Chapman, Travel Foreman, and Alberto Alburquerque’s Black Cat #2 ranked #8; and Al Ewing and Joe Bennett’s Immortal Hulk #20 ranked #9. Robert Kirkman’s The Walking Dead #193, the final issue of the long-running Image Comics zombie series, ranked #4. DC had four titles in the top ten: Scott Snyder and Greg Capullo’s Batman: The Last Knight on Earth #2 at #5, Sean Murphy’s Batman: Curse of the White Knight #1 at #6, Snyder and Jock’s The Batman Who Laughs #7 at #7, and Tom King and Mikel Janin’s Batman #74 ranked #10. Among the premier publishers, Dynamite Entertainment’s Vampirella #1 from Christopher Preist and Ergun Gunduz was their top book in July at #11; Dark Horse Comics’ Black Hammer/Justice League #1, a crossover with DC by Jeff Lemire and Michael Walsh, ranked #64; IDW Publishing’s Teenage Mutant Ninja Turtles #96 was their top book at #99; and BOOM! Studios’ Buffy the Vampire Slayer #6 ranked #108.
Brian Azzarello and Lee Bermejo’s The Joker from DC“s Black Label imprint was July’s best-selling graphic novel. Also in the top ten for DC, Michael Northrop and Gustavo Duarte’s Dear Justice League ranked #6. Image Comics had three titles in the top ten, led by Ed Brubaker and Sean Phillips’ Bad Weekend at #2. IDW Publishing’s They Called Us Enemy, an autobiographical graphic novel from Star Trek actor George Takei about Japanese internment camps during World War II, ranked #4. Marvel Comics also had three titles in the top ten, with Jason Aaron and Mahmud Asrar’s Conan the Barbarian Volume 1: The Life and Death of Conan Book Oneleading the way at #7.
The softcover edition of Gemstone Publishing’s Overstreet Comic Book Price Guide Volume 49, the newest edition of the comic industry’s definitive price guide, was July’s best-selling book. The hardcover edition ranked #3, and the Big! Big! spiralbound edition ranked #9. Dynamite Entertainment also placed in the top ten withThe Art of Tekken: A Complete Visual History, an art book about Namco’s long-running video game franchise, ranking #4.
Diamond Select Toys’ Marvel Gallery: X-Force Taco Truck Deadpool Statue, a San Diego Comic-Con 2019 exclusive, was July’s best-selling toy product, and one of the three SDCC exclusives from Diamond Select Toys among the top ten. Beast Kingdom’s Marvel Comics EAA-077: Spider-Gwen Figure, a PREVIEWS Exclusive, ranked #2 for the month. Funko also had three PREVIEWS Exclusive products among the top ten, led by thePOP! Marvel: Nova Prime Vinyl Figure at #4. DC Collectibles also charted; the DC/Teenage Mutant Ninja Turtles: Michelangelo as Batman Figure, an SDCC exclusive, ranked #9.
Paizo Publishing’s Pathfinder Core Rulebook 2nd Edition, a revision of the rules for the popular role-playing game, was July’s best-selling game product and one of Paizo’s eight products among the top ten, including five additional products as part of the Pathfinder 2nd Edition launch.
TOP COMIC BOOK PUBLISHERS
PUBLISHER | DOLLAR SHARE | UNIT SHARE |
| MARVEL COMICS | 41.38% | 45.49% |
| DC | 26.79% | 27.63% |
| IMAGE COMICS | 8.43% | 8.64% |
| IDW PUBLISHING | 4.22% | 3.99% |
| DARK HORSE COMICS | 3.10% | 2.42% |
| DYNAMITE ENTERTAINMENT | 2.31% | 2.19% |
| BOOM! STUDIOS | 2.05% | 1.86% |
| VIZ MEDIA | 1.51% | 0.58% |
| TITAN COMICS | 0.74% | 0.68% |
| ARCHIE COMICS | 0.68% | 0.75% |
| OTHER NON-TOP 10 | 8.80% | 5.77% |
 COMPARATIVE SALES STATISTICS
DOLLARS | UNITS | |
JULY 2019 VS. JUNE 2019 | ||
| COMICS | 15.75% | 12.25% |
| GRAPHIC NOVELS | 5.58% | 4.42% |
| TOTAL COMICS/GN | 12.93% | 11.72% |
| TOYS | 48.78% | 61.20% |
JULY 2019 VS. JULY 2018 | ||
| COMICS | 4.99% | -0.73% |
| GRAPHIC NOVELS | 12.83% | 0.08% |
| TOTAL COMICS/GN | 6.91% | -0.68% |
| TOYS | 72.30% | 84.85% |
YEAR TO DATE 2019 VS. YEAR TO DATE 2018 | ||
| COMICS | 0.97% | -4.36% |
| GRAPHIC NOVELS | -0.25% | -6.20% |
| TOTAL COMICS/GN | 0.63% | -4.50% |
| TOYS | 32.17% | 35.90% |
NEW TITLES SHIPPED
PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 105 | 45 | 0 | 150 |
| DC | 86 | 24 | 0 | 110 |
| IDW PUBLISHING | 45 | 20 | 0 | 65 |
| IMAGE COMICS | 50 | 10 | 0 | 60 |
| DARK HORSE COMICS | 18 | 20 | 0 | 38 |
| BOOM! STUDIOS | 15 | 16 | 0 | 31 |
| VIZ MEDIA LLC | 0 | 23 | 0 | 23 |
| DYNAMITE ENTERTAINMENT | 16 | 5 | 0 | 21 |
| ARCHIE COMICS | 13 | 3 | 0 | 16 |
| ONI PRESS | 4 | 5 | 0 | 9 |
| OTHER NON-TOP 10 | 143 | 150 | 23 | 316 |
| TOTAL | 495 | 321 | 23 | 839 |
TOP 10 COMIC BOOKS BY UNITS SHIPPED
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | HOUSE OF X #1 | $5.99 | MAY190690 | MAR |
2 | POWERS OF X #1 | $5.99 | MAY190703 | MAR |
3 | AMAZING SPIDER-MAN #25 | $7.99 | MAY190815 | MAR |
4 | THE WALKING DEAD #193 (MR) [*] | $3.99 | MAY190111 | IMA |
5 | BATMAN: LAST KNIGHT ON EARTH #2 | $5.99 | MAY190360 | DC |
6 | BATMAN: CURSE OF THE WHITE KNIGHT #1 | $4.99 | MAY190356 | DC |
7 | THE BATMAN WHO LAUGHS #7 | $4.99 | JUN190448 | DC |
8 | BLACK CAT #2 | $3.99 | MAY190834 | MAR |
9 | IMMORTAL HULK #20 | $3.99 | MAY190775 | MAR |
10 | BATMAN #74 | $3.99 | MAY190383 | DC |
TOP 10 COMIC BOOKS BY DOLLARS INVOICED
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | HOUSE OF X #1 | $5.99 | MAY190690 | MAR |
2 | POWERS OF X #1 | $5.99 | MAY190703 | MAR |
3 | AMAZING SPIDER-MAN #25 | $7.99 | MAY190815 | MAR |
4 | BATMAN: LAST KNIGHT ON EARTH #2 | $5.99 | MAY190360 | DC |
5 | THE WALKING DEAD #193 (MR) [*] | $3.99 | MAY190111 | IMA |
6 | BATMAN: CURSE OF THE WHITE KNIGHT #1 | $4.99 | MAY190356 | DC |
7 | THE BATMAN WHO LAUGHS #7 | $4.99 | JUN190448 | DC |
8 | BLACK CAT #2 | $3.99 | MAY190834 | MAR |
9 | IMMORTAL HULK #20 | $3.99 | MAY190775 | MAR |
10 | VAMPIRELLA #1 [*] | $3.99 | MAY190996 | DE |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | THE JOKER TP | $14.99 | APR190556 | DC |
2 | BAD WEEKEND HC (MR) | $16.99 | MAY190040 | IMA |
3 | DEADLY CLASS VOL. 8: NEVER GO BACK TP (MR) | $16.99 | MAY190047 | IMA |
4 | THEY CALLED US ENEMY TP | $19.99 | MAR190630 | IDW |
5 | ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN | $19.99 | MAY191698 | FIR |
6 | DEAR JUSTICE LEAGUE TP | $9.99 | MAR190470 | DC |
7 | CONAN THE BARBARIAN VOL. 1: THE LIFE AND DEATH OF CONAN BOOK ONE TP | $19.99 | APR190960 | MAR |
8 | MILES MORALES VOL. 1: STRAIGHT OUT OF BROOKLYN TP | $17.99 | APR190958 | MAR |
9 | DIE DIE DIE VOL. 1 TP (MR) | $19.99 | MAY190041 | IMA |
10 | DAREDEVIL BY CHIP ZDARSKY VOL. 1: KNOW FEAR TP | $15.99 | MAY190967 | MAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | CONAN THE BARBARIAN: ORIGINAL MARVEL YEARS OMNIBUS VOL. 2 HC | $125.00 | JAN191082-M | MAR |
2 | THE JOKER TP | $14.99 | APR190556 | DC |
3 | MONSTRESS VOLUME 1 HC (MR) | $49.99 | APR190054-M | IMA |
4 | BAD WEEKEND HC (MR) | $16.99 | MAY190040 | IMA |
5 | DC UNIVERSE: BRONZE AGE OMNIBUS BY JACK KIRBY HC | $150.00 | NOV180560 | DC |
6 | ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN | $19.99 | MAY191698 | FIR |
7 | THEY CALLED US ENEMY TP | $19.99 | MAR190630 | IDW |
8 | SUPERMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC | $125.00 | NOV180575 | DC |
9 | MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 11 HC | $75.00 | JAN191092-M | MAR |
10 | THANOS BY DONNY CATES HC | $34.99 | JAN191088 | MAR |
TOP 10 BOOKS BY UNITS SHIPPED
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC | $29.95 | APR191757-M | GEM |
2 | GEARS OF WAR RETROSPECTIVE HC | $49.99 | MAY192131 | UDO |
3 | OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 HC | $35.00 | APR191758-M | GEM |
4 | THE ART OF TEKKEN: A COMPLETE VISUAL HISTORY HC | $39.99 | AUG181195 | DE |
5 | I AM SHE-RA LITTLE GOLDEN BOOK | $4.99 | MAY191727 | RAN |
6 | I AM HE-MAN LITTLE GOLDEN BOOK | $4.99 | MAY191726 | RAN |
7 | DARK SOULS DESIGN WORKS VOL. 1 HC | $39.99 | AUG131470 | UDO |
8 | ART OF DARKSIDERS III | $49.99 | DEC188955 | UDO |
9 | BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 | $49.50 | APR191763 | GEM |
10 | AVENGERS: BATTLE ON THE MOON LITTLE GOLDEN BOOK | $4.99 | MAY191720 | RAN |
TOP 10 TOYS BY DOLLARS INVOICED
RANK | DESCRIPTION | ITEM CODE | VENDOR |
1 | MARVEL GALLERY: X-FORCE: TACO TRUCK DEADPOOL SDCC 2019 STATUE | JAN198204 | DST |
2 | MARVEL COMICS EAA-077: SPIDER-GWEN FIGURE | OCT188103 | BEA |
3 | DC GALLERY: SPEED FORCE FLASH SDCC 2019 PVC STATUE | JAN198205 | DST |
4 | POP! MARVEL: NOVA PRIME VINYL FIGURE | OCT188711 | FUN |
5 | MARVEL GALLERY: X-FORCE: X-23 SDCC 2019 PVC STATUE | JAN198206 | DST |
6 | POP! DC HEROES: RED DEATH VINYL FIGURE | OCT188710 | FUN |
7 | POP! RICK & MORTY: PICKLE RICK GLOW-IN-THE-DARK SDCC 2019 VINYL FIGURE | DEC188716 | FUN |
8 | FALLOUT: X-01 POWER ARMOR QUANTUM VARIANT 1/6-SCALE FIGURE | NOV188441 | THR |
9 | DC/TMNT: MICHELANGELO AS BATMAN SDCC 2019 FIGURE | JAN199284 | DC |
10 | MARVEL: VENOM ARTFX+ STATUE | OCT188699 | KOT |
TOP 10 GAMES BY DOLLARS INVOICED
RANK | DESCRIPTION | ITEM CODE | VENDOR |
1 | PATHFINDER CORE RULEBOOK HC (P2) | MAY193227 | PAI |
2 | PATHFINDER BESTIARY HC (P2) | MAY193229 | PAI |
3 | PATHFINDER CORE RULEBOOK SPECIAL EDITION HC (P2) | MAY193228 | PAI |
4 | THE EXPANSE RPG HC | NOV182869 | GRE |
5 | PATHFINDER BESTIARY SPECIAL EDITION HC (P2) | MAY193230 | PAI |
6 | PATHFINDER GM SCREEN (P2) | MAY193238 | PAI |
7 | STARFINDER RPG: CORE RULEBOOK HC | JUN173371 | PAI |
8 | MAGIC THE GATHERING TCG: WAR OF THE SPARK BOOSTERS | JAN198652 | WZK |
9 | PATHFINDER CONDITION CARDS DECK (P2) | MAY193236 | PAI |
10 | TOME OF BEASTS HC | JUN168476 | PAI |
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond“s sales charts ”” which includes the monthly market shares and all top product charts ”” are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
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