Diamond Announces Top Products for September 2019
Spawn #300 Best-selling Comic, while Marvel Remains Top Publisher
Todd McFarlane“s Spawn series entered the Guinness Book of World Records for the longest-running creator-owned comic book series and its 300th issue was also a record winner as the top-selling comic book of September according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.
Marvel Comics remained the top publisher in September, taking 38.81% of dollars and 45.51% of units shipped. In second place was DC with a market share of 27.80% and 29.15%, respectively. Image Comics ranked third, breaking over ten-percent market share thanks to Spawn and other creator owner projects with a 11.01% dollar share and a 8.32% unit share. The top three were followed by Dark Horse Comics, IDW Publishing, Dynamite Entertainment, and BOOM! Studios, respectively.
Marvel Comics had six of the month’s top ten best-selling comic books, starting with the J. J. Abrams and son Henry Abrams penned and Sara Pichelli penciled Spider-Man #1 at number two. The latest issues of Jonathan Hickman and Pepe Larraz’s House of X and Powers of X ranked #3-6, with Donny Cates and Ryan Stegman“s Absolute Carnage #3 rounding out Marvel top titles, coming in at #8. DC had three titles in the top ten: Geoff Johns and Garry Frank’s Doomsday Clock #11 placed at #7, DCeased: A Good Way to Die #1 at #9, and Harleen #1 ranked #10.
Among the premier publishers, IDW Publishing’s top book for September was Teenage Mutant Ninja Turtles #98 at #44; BOOM! Studios’ Something Is Killing the Children #1 ranked #57; Dynamite Entertainment’s Vampirella/Red Sonja #1 ranked #101; and Dark Horse Comics’ Black Hammer/Justice League #3 ranked #114.
DC dominated the graphic novel charts with six best-selling titles, starting with the hardcover collection of Brian Azzarello and Lee Bermejo’s Batman: Damned at #1. Gerard Way and Gabriel Ba“s Umbrella Academy #3: Hotel Oblivion TP from Dark Horse Comics charted at #2. Image Comics also placed two volumes on the graphic novel chart with Paper Girls Volume 6 TP and Monstress Volume 4 TP.
Diamond Select Toys“ Marvel Gallery: Avengers Endgame: Iron Man MK85 PVC Figure, was September’s best-selling figure, with DST charting two other best-sellers, the Marvel Select: Captain Marvel Figure at #5 and the John Wick Select Figure at #10. Mattel“s DC Multiverse 6-Inch Figures: Lobo Wave was the #2 selling toy for the month, while Mezco“s One-12 Collective: Marvel Netflix: The Punisher Figure punched in at #3. DC Collectibles had three toys in the top ten: Batman Black and White by Marc Silvestri Statue (#4), Dark Nights Metal: Batman the Devastator Statue (#7), and DC Essentials: Red Hood Action Figure (#8). Rounding out the top ten at #9 was Funko“s POP! Marvel: Spider-Punk Vinyl Figure, a PREVIEWS Exclusive.
Prime Books“ The Year“s Best Science Fiction and Fantasy 2019 Edition was September“s best-selling book, featuring a collection of top stories from renowned Sci-fi/Fantasy authors.
Paizo Publishing’s Pathfinder Core Rulebook (2nd Edition) was September“s best-selling game product and one of Paizo’s eight products among the top ten.
TOP COMIC BOOK PUBLISHERS
PUBLISHER | DOLLAR SHARE | UNIT SHARE |
| MARVEL COMICS | 38.81% | 45.51% |
| DC | 27.80% | 29.15% |
| IMAGE COMICS | 11.01% | 8.32% |
| DARK HORSE COMICS | 3.26% | 2.27% |
| IDW PUBLISHING | 3.08% | 2.92% |
| DYNAMITE ENTERTAINMENT | 2.70% | 2.02% |
| BOOM! STUDIOS | 2.48% | 2.53% |
| VIZ MEDIA | 1.57% | 0.62% |
| ONI PRESS | 0.76% | 0.63% |
| ARCHIE COMICS | 0.65% | 0.63% |
| OTHER NON-TOP 10 | 7.87% | 5.42% |
 COMPARATIVE SALES STATISTICS
DOLLARS | UNITS | |
SEPTEMBER 2019 VS. AUGUST 2019 | ||
| COMICS | 5.20% | 9.97% |
| GRAPHIC NOVELS | 2.90% | -1.98% |
| TOTAL COMICS/GN | 4.60% | 9.12% |
| TOYS | -14.00% | -33.26% |
SEPTEMBER 2019 VS. SEPTEMBER 2018 | ||
| COMICS | 10.87% | 5.25% |
| GRAPHIC NOVELS | -11.54% | -20.44% |
| TOTAL COMICS/GN | 4.09% | 3.13% |
| TOYS | 9.99% | -17.90% |
YEAR TO DATE 2019 VS. YEAR TO DATE 2018 | ||
| COMICS | 2.05% | -3.29% |
| GRAPHIC NOVELS | -4.26% | -10.04% |
| TOTAL COMICS/GN | 0.25% | -3.79% |
| TOYS | 22.69% | 25.47% |
QUARTER 3 2019 VS. QUARTER 2 2019 | ||
| COMICS | 13.25% | 8.20% |
| GRAPHIC NOVELS | 1.68% | 3.50% |
| TOTAL COMICS/GN | 10.01% | 7.88% |
| TOYS | 29.24% | 26.14% |
QUARTER 3 2019 VS. QUARTER 3 2018 | ||
| COMICS | 5.41% | 0.01% |
| GRAPHIC NOVELS | -7.95% | -15.17% |
| TOTAL COMICS/GN | 1.59% | -1.16% |
| TOYS | 19.23% | 22.45% |
NEW TITLES SHIPPED
PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 99 | 43 | 0 | 142 |
| DC | 83 | 26 | 0 | 109 |
| IMAGE COMICS | 42 | 19 | 0 | 61 |
| DARK HORSE COMICS | 19 | 21 | 0 | 40 |
| IDW PUBLISHING | 25 | 15 | 0 | 40 |
| VIZ MEDIA | 0 | 33 | 0 | 33 |
| BOOM! STUDIOS | 18 | 14 | 0 | 32 |
| DYNAMITE ENTERTAINMENT | 15 | 5 | 0 | 20 |
| ARCHIE COMICS | 11 | 3 | 0 | 14 |
| ONI PRESS | 4 | 4 | 0 | 8 |
| OTHER NON-TOP 10 | 127 | 186 | 19 | 332 |
| TOTAL | 443 | 369 | 19 | 831 |
TOP 10 COMIC BOOKS BY UNITS SHIPPED
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | SPAWN #300 | $7.99 | JUN190014-M | IMA |
2 | SPIDER-MAN #1 | $4.99 | JUL190833-M | MAR |
3 | HOUSE OF X #5 | $4.99 | JUL190857-M | MAR |
4 | POWERS OF X #5 | $4.99 | JUL190873-M | MAR |
5 | POWERS OF X #4 | $4.99 | JUL190865-M | MAR |
6 | HOUSE OF X #4 | $4.99 | JUL190849-M | MAR |
7 | DOOMSDAY CLOCK #11 | $4.99 | MAR190507-M | DC |
8 | ABSOLUTE CARNAGE #3 | $4.99 | JUL190885-M | MAR |
9 | DCEASED: A GOOD DAY TO DIE #1 | $4.99 | JUL190514-M | DC |
10 | HARLEEN #1 (MR) | $7.99 | JUL190510-M | DC |
 TOP 10 COMIC BOOKS BY DOLLARS INVOICED
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | SPAWN #300 | $7.99 | JUN190014-M | IMA |
2 | SPIDER-MAN #1 | $4.99 | JUL190833-M | MAR |
3 | HOUSE OF X #5 | $4.99 | JUL190857-M | MAR |
4 | HARLEEN #1 (MR) | $7.99 | JUL190510-M | DC |
5 | POWERS OF X #5 | $4.99 | JUL190873-M | MAR |
6 | POWERS OF X #4 | $4.99 | JUL190865-M | MAR |
7 | HOUSE OF X #4 | $4.99 | JUL190849-M | MAR |
8 | DOOMSDAY CLOCK #11 | $4.99 | MAR190507-M | DC |
9 | ABSOLUTE CARNAGE #3 | $4.99 | JUL190885-M | MAR |
10 | DCEASED: A GOOD DAY TO DIE #1 | $4.99 | JUL190514-M | DC |
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TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | BATMAN: DAMNED HC (MR) | $29.99 | MAR190571 | DC |
2 | UMBRELLA ACADEMY VOL. 3: HOTEL OBLIVION TP | $19.99 | MAR190279 | DAR |
3 | PAPER GIRLS VOLUME 6 TP | $14.99 | JUL190107 | IMA |
4 | MONSTRESS VOLUME 4 TP (MR) | $16.99 | JUL190105-M | IMA |
5 | IMMORTAL HULK VOL. 4: ABOMINATION TP | $15.99 | JUN191051 | MAR |
6 | HEROES IN CRISIS HC | $29.99 | JUN190600 | DC |
7 | BATMAN: THE KILLING JOKE HC | $17.99 | JUN190574 | DC |
8 | BATMAN VOL, 10: KNIGHTMARES TP | $17.99 | JUN190562 | DC |
9 | BATMAN: NIGHTWALKER: THE GRAPHIC NOVEL | $16.99 | MAY190358 | DC |
10 | THE JOKER: HIS GREATEST JOKES TP | $19.99 | JUN190604 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | BATMAN: DAMNED HC (MR) | $29.99 | MAR190571 | DC |
2 | UMBRELLA ACADEMY VOL. 3: HOTEL OBLIVION TP | $19.99 | MAR190279 | DAR |
3 | MONSTRESS VOLUME 4 TP (MR) | $16.99 | JUL190105-M | IMA |
4 | MARVEL HORROR OMNIBUS HC | $150.00 | MAR190992 | MAR |
5 | HEROES IN CRISIS HC | $29.99 | JUN190600 | DC |
6 | PAPER GIRLS VOLUME 6 TP | $14.99 | JUL190107 | IMA |
7 | TIMELY’S GREATEST: GOLDEN AGE SUB-MARINER BY EVERETT HC | $150.00 | MAR190993-M | MAR |
8 | UMBRELLAÂ ACADEMYÂ LIBRARY EDITION VOL. 1 HC | $39.99 | JUN190309 | DAR |
9 | BATMAN ETERNAL OMNIBUS HC | $125.00 | JAN190658 | DC |
10 | SPIDER-MAN BY JOHN BYRNE OMNIBUS HC | $125.00 | MAR191002 | MAR |
TOP 10 BOOKS BY UNITS SHIPPED
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | THE YEAR’S BEST SCIENCE FICTION & FANTASY 2019 EDITION | $19.95 | NOV188362 | PRI |
2 | FREE S$$T: THE CHARLES BURNS ZINE COLLECTION HC | $19.99 | JUL191904 | FAN |
3 | THE DARK CRYSTAL LITTLE GOLDEN BOOK | $4.99 | JUL191956 | GOL |
4 | GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 1 SC | $12.99 | OCT151871 | ZEN |
5 | FRANK CHO: BALLPOINT BEAUTIES SC | $19.95 | JUN191759 | FLE |
6 | BLOODBORNE OFFICIAL ARTWORKS SC | $44.99 | MAR172148 | UDO |
7 | THE SHADOW DOUBLE NOVEL VOL. 144 SC | $14.95 | MAY191887 | SAN |
8 | MY LITTLE PONY: BEST GIFT EVER PERFECT PINKIE PRESENT LITTLE GOLDEN BOOK | $4.99 | JUL191958 | GOL |
9 | CATS OF THE LOUVRE MANGA HC | $29.99 | JUL192406 | VIZ |
10 | DOCTOR WHO: RESURRECTION OF THE DALEKS HC | $16.99 | JUL191682 | BBC |
TOP 10 TOYS BY DOLLARS INVOICED
RANK | DESCRIPTION | ITEM CODE | VENDOR |
1 | MARVEL GALLERY: AVENGERS ENDGAME: IRON MAN MK85 PVC FIGURE | FEB198521 | DST |
2 | DC MULTIVERSE 6-INCH FIGURES: LOBO WAVE | NOV188888 | MAT |
3 | ONE-12 COLLECTIVE: MARVEL NETFLIX: THE PUNISHER FIGURE | MAR188817 | MEZ |
4 | BATMAN BLACK AND WHITE BY MARC SILVESTRI STATUE | FEB190627 | DC |
5 | MARVEL SELECT: CAPTAIN MARVEL MOVIE FIGURE | JAN192554 | DST |
6 | DC COMICSl CATWOMAN RETURNS BISHOUJO STATUE | JAN198158 | KOT |
7 | DARK NIGHTS METAL: BATMAN THE DEVASTATOR STATUE | FEB190623 | DC |
8 | DC ESSENTIALS: RED HOOD ACTION FIGURE | FEB190631 | DC |
9 | POP! MARVEL: SPIDER-PUNK VINYL FIGURE | SEP188215 | FUN |
10 | JOHN WICK SELECT FIGURE | SEP182329 | DST |
TOP 10 GAMES BY DOLLARS INVOICED
RANK | DESCRIPTION | ITEM CODE | VENDOR |
1 | PATHFINDER CORE RULEBOOK HC (P2) | MAY193227 | PAI |
2 | PATHFINDER: LOST OMENS WORLD GUIDE HC (P2) | MAY193231 | PAI |
3 | STARFINDER RPG: ALIEN ARCHIVE 3 HC | JUN193098 | PAI |
4 | MARVEL HEROCLIX: X-MEN ANIMATED SERIES DARK PHOENIX BOOSTER BRICK | MAY193279 | NEC |
5 | PATHFINDER BESTIARY HC (P2) | MAY193229 | PAI |
6 | CRITICAL ROLE: TAL“DOREI CAMPAIGN SETTING HC | JUN173357 | GRE |
7 | PATHFINDER: CORE RULEBOOK HC SPECIAL EDITION (P2) | MAY193228 | PAI |
8 | PATHFINDER RPG: CORE RULEBOOK POCKET EDITION | APR168770 | PAI |
9 | PATHFINDER ADVENTURE PATH: AGE OF ASHES PART 2 (P2) | MAY198358 | PAI |
10 | PATHFINDER GM SCREEN (P2) | MAY193238 | PAI |
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond“s sales charts ”” which includes the monthly market shares and all top product charts ”” are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.
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