GLD x MARVEL Partner to Create Jewelry Based on Iconic Superheroes
GLD, recently named by Forbes Magazine as “The Nike of Men“s Jewelry,”“ is proud to announce their strategic partnership with Marvel Entertainment.
“This is a major milestone for GLD,”“ reveals co-founder Christian Johnston. “As we approach this partnership with Marvel, we are proud to partner with one of the world“s most recognizable and legendary entertainment brands.”“
The multi-year licensing agreement provides the GLD design team comprehensive access to a massive catalog of intellectual property from the comic entertainment company, including all the beloved characters brought to life on the big screen. The GLD x MARVEL collection will be an unprecedented opportunity to appeal to a massive, highly engaged global fan base across both brands. The pieces will respect the revered design elements of the iconic cast of characters for Marvel fans, while also appealing to GLD“s unique and fashion-forward signature design style.
Launching in May 2020 with a price point ranging between $79-$99, the GLD x MARVEL collection will include affordable, entry level pieces as well as offering designs in solid gold with precious stones.
GLD will tap their family of customers together with Marvel enthusiasts and put the power of selecting the characters to appear in its upcoming jewelry collections. Fans can visit www.thegldshop.com/pages/
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over 80 years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media. For more information visit marvel.com. © 2020 MARVEL
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