Lady Gaga and Crunchyroll Launch Chromatica Streetwear Collab

Global anime brand Crunchyroll is announcing today an exclusive Crunchyroll Loves collaboration with Lady Gaga inspired by Chromatica, the superstar’s ambitious, Grammy-winning sixth studio album. Produced in partnership with Bravado, pre-sales for the line launch today and end on April 21 exclusively at the Crunchyroll Store. A portion of the proceeds will be donated to Born This Way Foundation, a nonprofit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, with the mission to support youth mental health and work with young people to build a kinder and braver world.

The Crunchyroll Loves x Lady Gaga streetwear collection will feature a mix of strong palettes and experimental treatments alongside specially-designed artwork from McFlyy. The full lineup includes:

One gray acid-washed tee featuring a pink and black anime-inspired Lady Gaga on the back, and a glimpse of the artwork on the front
One black long sleeve tee featuring a gray-washed Lady Gaga on the front with pink accents on the chest and sleeve
One pine green dyed long sleeve tee featuring a red and pink Lady Gaga with neon green sleeve accents
One black hoodie featuring a pink and black Lady Gaga with orange accents
One dark green hoodie featuring a pink and red Lady Gaga with orange accents
One pair of black fleece joggers featuring a gray-washed Lady Gaga with white accents
One black bucket hat featuring a pink and red Lady Gaga patch
One black beanie emblazoned with Chromatica in pink embroidery

Crunchyroll Loves is the in-house streetwear brand from Crunchyroll, which launched in 2018. Previous collections have included exclusive collaborations with Megan thee Stallion, horror manga artist Junji Ito and for anime series including JUJUTSU KAISEN, Demon Slayer: Kimetsu No Yaiba, and DARLING in the FRANXX among many others.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.

About Bravado

Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences. For more information: http://www.bravado.com.

About Born This Way Foundation

Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, supports the mental health of young people and works with them to build a kinder and braver world. Through high-impact programming, youth-led conversations, and strategic, cross-sectoral partnerships, the Foundation aims to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health. Learn how the Foundation encourages people to practice kindness toward themselves and their communities through its website bornthisway.foundation and its storytelling platform Channel Kindness at channelkindness.org.

Author Profile

Al Mega

I'm Al Mega the CEO of Comic Crusaders, CEO of the Undercover Capes Podcast Network, CEO of Geekery Magazine & Owner of Splintered Press (coming soon). I'm a fan of comics, cartoons and old school video games. Make sure to check out our podcasts/vidcasts and more!