Pabst Blue Ribbon and Godzilla Expand Their Monster-Sized Collaboration with Limited-Edition Merch Collection

After debuting their monster art collaboration this fall, Pabst Blue Ribbon and Godzilla are back with a brand-new, limited-edition collectible merch line.

Pabst Blue Ribbon’s Godzilla sized can takeover, is currently in full effect, with 60 million Pabst Blue Ribbon cans and boxes covered in original artwork from official Godzilla artist Attack Peter, celebrating the king of the monster’s 70th anniversary.

The PBR x Godzilla merch collection features a range of apparel and collectibles designed for fans and collectors alike, including graphic tees, hoodies, and crewnecks showcasing artwork from Attack Peter and other featured artists, along with koozies, lanyards, and sticker packs that bring the collaboration to life.” The collection includes standout pieces like the Flamed Godzilla Hoodie, Runaway PBR Train Crewneck, and Atomic Breath Tee—each merging Pabst Blue Ribbon’s signature edge with Godzilla’s unmistakable energy.

“We were excited to see so many people already asking for a shirt — which we were actually already in the process of making,” said Hunter Cox, Brand Manager at Pabst Blue Ribbon. “We wanted to give everyone something they could wear and celebrate beyond the beer. Attack Peter’s artwork translates perfectly for this.”

Fans can snag the full PBR x Godzilla merch collection beginning on 10/24 at https://store.pabstblueribbon.com/. Quantities are limited.

PBR’s collaboration with Godzilla and Toho International, continues the beer’s long-standing commitment to celebrating creativity and art. Over the years, Pabst has transformed its iconic Blue Ribbon can into a canvas for hundreds of artists, putting original art on hundreds of millions of cans, and supporting art across the country.

About Pabst Brewing Company

Since its founding in 1844, Pabst Blue Ribbon, the original American lager beer, has been connecting with local communities across America. Pabst Blue Ribbon engages and supports individuals who are passionate about forging their own path in life, and will continue to empower new generations who believe in the future of America. Pabst Blue Ribbon is owned by Pabst Brewing Company. American-owned and operated since its founding in Milwaukee in 1844, Pabst is one of America’s largest privately held brewing companies. For more information, please visit pabst.com.

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Al Mega

I'm Al Mega the CEO of Comic Crusaders, CEO of the Undercover Capes Podcast Network, CEO of Geekery Magazine & Owner of Splintered Press (coming soon). I'm a fan of comics, cartoons and old school video games. Make sure to check out our podcasts/vidcasts and more!