POCLab Welcomes The Cultureverse to Celebrate Hip-Hop 50th Anniversary in Partnership with Walmart

In commemoration of Hip-Hop’s 50th anniversary, POCLab welcomes The Cultureverse, an unparalleled virtual exploration into the dynamic universe of Hip-Hop culture created in partnership with Walmart. Hosted on Spatial, The Cultureverse offers guests an opportunity to engage with and discover 25+ Black and Brown creators, artists and brands through a curated digital adventure through the vibrant history and legacy of Hip-Hop.

The launch of The Cultureverse taps into the essence of Hip-Hop culture by capturing the voices and stories of Black and Brown creators as it relates to music, fashion, and culture. This experience will be the first time that these Black and Brown creators and artists participate in the metaverse together, where their stories and culture will be celebrated. Users will get the opportunity to navigate through a virtual gallery with their avatars, where they can also listen to inspiring stories from artists, all while being surrounded by curated digital artwork that captures the spirit of Hip-Hop.

Recently, POCLab announced their collaboration with Walmart as an opportunity to build upon Walmart’s Black & Unlimited platform that aims to supercharge the potential of Black creators. This experience is designed to amplify those narratives that have been historically underrepresented in the metaverse, with hopes to become one of the largest digital creator experiences in Web3. By fusing cutting-edge technology with creative expression, The Cultureverse transcends boundaries and generational gaps, uniting a global audience in a common celebration.

Please find experience details below:

Opens: Sept 19, 2023

Art of Sound; Stroll through a virtual gallery showcasing curated digital artworks that encapsulate the spirit of Hip-Hop
- Listen to inspiring stories from artists who found their voice through Hip-Hop art. Hear about the challenges they faced, the impact of their work, and how they continue to push boundaries in the art world
- Museum of Graffiti exhibits, educates, and celebrates thousands of graffiti artists who have transformed spaces into vibrant masterpieces
- Marvel at the creativity and talent on display, celebrating the vibrant visual culture of the genre
- Virtual photo booth: social engagement, content sharing

The Main Stage; A series of panels, presented by Walmart, aimed to elevate the voices and perspectives of Black individuals who have shaped, influenced, and continue to drive Hip-Hop’s evolution
- A space where authenticity and knowledge converge, featuring meaningful dialogues that transcend boundaries
- Live and interactive content driving cultural conversations through panel discussions and keynote presentations. The programming will highlight artists and creators where they will share their journey and stories.

Black and Unlimited Gallery; A dedicated space where innovation meets imagination, and creativity knows no bounds, featuring four supplier-commissioned artists.
- Walmart proudly commissioned four exceptional Black artists to craft one-of-a-kind works of art, commemorating Hip-Hop and drawing inspiration from the question: “What does Black & Unlimited mean to you?” This initiative sparked exclusive collaborations with these artists, providing a canvas for their creative expressions to thrive.

Sound of Style: Explore the Designer Gallery, a space dedicated to Hip-Hop fashion history and the work of prominent designers
- Experience a virtual popup showcasing collections black owned legacy brands from the 90’s
- Win wearables and shop for your RPM avatar

Opens: Sept 26, 2023

Rock The Bells; Explore the ‘Rock The Bells’ experience, offering exclusive insights, engagements, and a preorder of the new book “The Streets Win: 50 Years of Hip-Hop Greatness”
- Access direct shopping link for the book launch and pre-order from Walmart
- Experience exclusive video content from early adopters and legacy artists, storytelling their journey
Jet Walls
- Founded in November 1951 it was the first magazine to cover Hip-Hop long before mainstream media started covering Hip-Hop
- User journey through interactive Archives from 1980 – 1990’s
- Players have a unique opportunity to for their avatars to be on cover of Jet magazine

Step into The Cultureverse, celebrating Hip-Hop’s 50th. On this gamified journey, brought to you by POCLab & in partnership with Walmart, engage with Black and Brown creators, artists and brands through a curated digital adventure.

Author Profile

Al Mega

I'm Al Mega the CEO of Comic Crusaders, CEO of the Undercover Capes Podcast Network, CEO of Geekery Magazine & Owner of Splintered Press (coming soon). I'm a fan of comics, cartoons and old school video games. Make sure to check out our podcasts/vidcasts and more!