Partnership Launches with Exclusive TTA-Authenticated Clothing and Immersive Experiences Featuring XSET Talent, such as Fortnite Star Clix, DJ Kaskade, Tee Grizzley, Quavo and More…
Top Tier Authentics (TTA), transforming how brands, athletes and artists authenticate products and create new consumer experiences, has expanded its partnership with XSET, the groundbreaking lifestyle and media brand at the intersection of gaming and culture. The collaboration will fully integrate TTA’s experiential authenticity platform with the brand’s clothing, accessories and collections, enabling fans to connect immersively with “XSET Creators,” including top pro gamers, musicians, athletes and digital influencers.
TTA’s platform blends blockchain-based verification technology and storytelling, ensuring authenticity and offering a dynamic way for fans to interact, engage, and benefit long after their purchase. By scanning the TTA QR code accompanying XSET merchandise, customers can unlock a world of exclusive content, personalized videos from creators, and immersive content about the item’s history. They can also gain access to claimable rewards, such as signed merchandise, VIP event passes and more unique perks.
The latest collection from XSET and TTA features exclusive merchandise from Fortnite star Cody “Clix” Conrad, one the most watched esports players in North America with over 7.6M Twitch followers. Items from Clix’s ‘High Performance’ Collection are embedded with TTA’s technology, offering opportunities for exclusive benefits in collaboration with other XSET creators. These benefits include backstage tickets and interactions with world-renowned musicians, including DJ and EDM artist Kaskade, and are integrated into the new XSET merch drops with hit rap artists Tee Grizzley and Quavo.
“Fans are eager to represent their favorite creators, but the branded merchandise and memorabilia market for professional gamers and emerging influencers is relatively untapped and unexplored,” said Andrew Rosen, CEO and Co-founder of TTA. “By integrating TTA’s experiential platform with XSET, we’re redefining how consumers connect with creators and integrate them into their lifestyle. The launch of Clix’s ‘High Performance’ collection and others are just the start of many exciting ventures aimed at delivering unique, immersive experiences to fans worldwide.”
“Top Tier Authentics’ technology sets a new standard for authentic fan engagement and provides a dynamic tool for content creators to build their brands,” said Greg Selkoe, Co-Founder & CEO, XSET. “By integrating their experiential platform with our latest collections, fans gain exclusive content, personalized interactions and a deeper connection with their favorite creators. This ensures the highest level of trust and engagement while setting a new benchmark in the gaming and entertainment industries.”
Past activations and use cases for clothing and merchandise authentication from TTA and XSET have included exclusive merchandise and memorabilia from XSET’s Red Sox Collection.
Since its inception in May 2023, TTA has also collaborated with top artists, brands and athletes, including the 2023 NCAA national championship University of Michigan Wolverines team, the University of Georgia Bulldogs, the University of Tennessee Volunteers, undefeated UFC lightweight champion Khabib Nurmagomedov and viral golf artist Coach Rusty.
About Top Tier Authentics
Top Tier Authentics (TTA) has developed the world’s first Experiential Authenticity Platform, enabling instant verification of any product, artwork or collectible while powering new and immersive digital experiences, unique benefits, and interactive features.
The simple, turn-key solution can increase the value and enhance the experience of any item – or event – while empowering brands and individuals to connect with consumers, collectors and fans on a deeper level. TTA’s end-to-end platform also enables robust behavioral analytics from every touchpoint to identify key trends and opportunities.
Consumers enjoy an entirely new way to interact with their favorite brands, athletes and artists. This includes behind-the-scenes videos captured in the moment – such as when the signing occurred, the creation of the art, or the story behind the brand, artist or athlete – as well as personalized content, redeemable offers, and exclusive access to community events and activations. TTA gives each product and experience a one-of-a-kind and engaging life of its own, to share with friends and other collectors who hold similar treasures.
To shop the memorabilia collections, visit the TTA store at https://shop.toptierauth.com/.
Learn more about TTA’s services and technology at https://www.toptierauth.com/
About XSET
Founded in 2020, XSET is the fastest-growing gaming lifestyle brand in history, redefining what it means to be a gaming brand today. Built on a foundation of diverse and inclusive gaming culture, XSET is creating a preeminent brand for today’s growing Gen Z audience of gamers. At the intersection of music, sports, art, entertainment, and fashion, XSET leads gaming culture with robust merchandise offerings, high-profile collaborations, and exclusive pieces. XSET continues to innovate and excel, building a brand focused on business fundamentals. For more information, visit XSET.com.
Author Profile
- I'm Al Mega the CEO of Comic Crusaders, CEO of the Undercover Capes Podcast Network, CEO of Geekery Magazine & Owner of Splintered Press (coming soon). I'm a fan of comics, cartoons and old school video games. Make sure to check out our podcasts/vidcasts and more!
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