The Arkham Asylum Files: Panic in Gotham City, A Groundbreaking Augmented Reality Gaming Experience AVAILABLE NOW

Infinite Rabbit Holes, the team behind 2008’s award-winning The Dark Knight ARG campaign Why So Serious?, in partnership with Warner Bros. Discovery Global Consumer Products today announced the official launch of The Arkham Asylum Files: Panic in Gotham City, a first-of-its-kind game that seamlessly blends state-of-the-art AR technology with immersive storytelling. Players solve mysteries on the streets of Gotham City with DC’s Harley Quinn, Batman and The Joker. This epic new form of at-home entertainment combines the best elements of collaborative play to immerse players deep inside Batman’s universe in a way that revolutionizes game night.

The Arkham Asylum Files literally “comes to life,” overlaying digital content on physical elements using a free app on your iPhone or iPad. Hosted by The Joker, the easy to use app unlocks animated and live-action story scenes, 3D graphics, gameplay, an original score and other fun surprises. The box holds over one hundred game elements, including top secret Arkham Asylum files, classified Gotham City police evidence, custom game boards, mysterious artifacts, and collectibles. The adventure will also have expansion packs and downloadable content to extend The Arkham Asylum Files experience over time.

In Panic in Gotham City, there’s a new threat in town and it’s up to you to solve the mystery and save the day. The story unfolds over 7 action-packed chapters, which can be played separately or binged like your favorite television series in one session. Players join forces with HARLEY QUINN to unmask Gotham City’s most infamous villains by digging deep into their Arkham Asylum files. Working together with family and friends, players will build Gotham City and solve mind-bending puzzles to match wits with The Joker and unravel a brand-new, visually stunning epic story behind Arkham Asylum’s most notorious inmates.

Early reviews from players:

“When we set out to create The Arkham Asylum Files, we leveraged our team’s collective experience through games, theme parks and emerging technology to make a truly immersive at-home entertainment experience,” said Susan Bonds, CEO, Animal Repair Shop. “Our goal was to put audiences into the BATMAN universe to interact with characters they love that is native to this new storytelling platform. The design and high-quality production is incredible. Our team produced every aspect of the experience.”

“At our core, we’re storytellers. Our passion is creating next-level, groundbreaking ways to place audiences into exciting narratives,” said Alex Lieu, Chief Creative Officer of Animal Repair Shop. “As a huge fan of DC’s Super Heroes and pop-culture entertainment, being able to share the future of gameplay through the Batman universe has been a dream come true.”

Early investors and advisors in Infinite Rabbit Holes include John Martin, former CEO of Turner LLC and former CFO of Time Warner, and world-renowned puzzle expert and YouTuber Chris Ramsay. Chris stated “I solve games and puzzles for a living. At home experiences are the new economy and, with Infinite Rabbit Holes, the world has never experienced AR quite like this before.”

The Arkham Asylum Files: Panic in Gotham City is the first of three adventures in The Arkham Asylum series, offers hours of collaborative family fun for 1-6 players, ages 13 and up, and can be purchased HERE ($149 USD).

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