New York Toy Fair 2025: Southard Communications Showroom Highlights 10+ Toy Brands

We stopped by the Southard Communications Showroom at New York Toy Fair 2025, and this year’s lineup was packed with creativity and innovation! Featuring 10+ brands across STEAM, arts & crafts, collectibles, games, plush, and more, there was something for everyone. We got a first look at exciting products from Thames & Kosmos, OOLY, Theodora STEAM Girls, Hootenanny Games, Purryfuls, FanRoll, Deddy Bears, and more—including brand-new products for Iyanu, the hit show and comic book series!

Check out the photos below for a closer look at all the big reveals from Southard at Toy Fair 2025.