Today, June 16th, marks 616 Day, a celebratory day inspired by Marvel’s main 616 universe. Over the years, a growing number of fans have embraced 616 Day to appreciate and share their favorite parts of the Marvel Universe, and this year, retailers have a chance to participate! Select retailers received a surprise 616 Day package this week containing exclusive items including 616 Day Variant Covers by superstar Marvel creators Marco Checchetto, Greg Land, Sara Pichelli, and Leinil Francis Yu and a 616 Day and Fantastic Four 616 Day Pin Set. The package was accompanied by a letter from Marvel Comics President Dan Buckley, who expressed his enthusiasm in building up 616 Day as an exciting yearly opportunity for comic shops to rally fans, encourage interest in comics, and drive foot traffic in a way that feels special.
“Every year, we look for new ways to celebrate the incredible comics that make up the heart and soul of our industry. Our job is to tell stories that keep readers on the edge of their seats, introducing them to characters that feel real and relatable, and building a passionate community that embraces the fun and joy of being a comic book fan. None of that happens without you and your stores, so we want to take a moment to say thank you,” Buckley told retailers.
Check out the covers, the pin set, and a teaser for an exciting Marvel Comics announcement coming later today at 6:16 PM ET. Happy 616 Day!
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- I'm Al Mega the CEO of Comic Crusaders, CEO of the Undercover Capes Podcast Network, CEO of Geekery Magazine & Owner of Splintered Press (coming soon). I'm a fan of comics, cartoons and old school video games. Make sure to check out our podcasts/vidcasts and more!
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