Freestyle Digital Media, the digital film distribution division of Byron Allen’s Allen Media Group, has acquired North American VOD rights to the Mexican American-focused Latino documentary AMERICAN HOMEBOY, which will be available to rent/own on all North American digital HD internet, cable, and satellite platforms, starting on October 15, 2024.
Directed by prize winning writer Brandon Loran Maxwell, AMERICAN HOMEBOY uses AI technology to restore rare archival footage and explore the origins of pachuco culture against the backdrop of two wars and the Civil Rights Movement.
The film, which traces pachuco and cholo culture as it transcends government discrimination through the decades to become a pop culture phenomenon, draws from rare interviews shot on 5K with leading Mexican American historians, academics, artists, activists, cholos, and former law enforcement officers.
AMERICAN HOMEBOY was produced by West Coast-based Latino digital media startup Chela Media which is dedicated to spotlighting unique Mexican American voices and stories. Brandon Loran Maxwell and Patrick Bowers also served as additional producers and executive producers on the film.
Filmed over 3 years and spanning 100 years of history, the cast includes Estevan Oriol (Netflix’s L.A. Originals), Luis J. Rodriguez (Always Running), Charley Trujillo (PBS’s Soldados In Vietnam), David “Compton” Oropeza (Tattoo Nation), John Ulloa (Low Creations C.C.), Eduardo Obregón Pagán (Murder at the Sleepy Lagoon), James Diego Vigil (From Indians To Chicanos), Denise Sandoval (The Art Of Riding Low), Kenneth Castillo (Counterpunch), Richard Valdemar (Gangland), Sandy Avila (Lady Lowriders C.C.), Chuco Moreno (Viceland), Jose Valle (Raza del Soul), Jose “Barrio Archaeologist” Joaquin, Jerry Ramirez (This Fool), and more.
“Chicano culture is unique, beautiful, and complex,” said filmmaker Brandon Loran Maxwell. “My goal is to help contextualize it for average people by utilizing modern technology and carefully piecing together the past.”
Freestyle Digital Media negotiated the deal to acquire AMERICAN HOMEBOY directly with filmmaker Brandon Loran Maxwell and Dane Johnson of Deep Focus Law.
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